Why Fashion is more about SCIENCE than you THINK!

What if I told you that the impact of your style choices extend beyond the mere aesthetics that we have all be lead to believe, and has deep root in scientific principles? Dont believe me?

Amanda L Wong in a Instagram video discussing topic

From the psychology of colour, to the influence of your outfit on confidence and body language, what you wear has a profound impact on your overall experience. This is precisely why I prioritize a style consultation before embarking on any wardrobe edits or shopping excursions. Understanding the rationale behind your choices is as crucial as the items themselves. When you align your wardrobe with intention, you will no longer feel as though you have "nothing to wear," but rather, you will make confident and empowering style decisions.

While fashion is fundamentally about self-expression, it is fascinating to recognize the significant scientific principles that underpin our style choices. Our clothing can affect our confidence, mood, and even our success, illustrating the psychology of style.

For instance, many of us are aware that colors evoke distinct emotions. Red can instill feelings of power or seduction, while blue tends to have a calming effect, and warm tones often convey friendliness and approachability.

Moreover, consider the role of body language. The way we dress can influence how others perceive us and how we view ourselves. Standing tall in a well-tailored outfit can enhance confidence during a presentation, making you feel powerful and assertive. Conversely, there is a different kind of empowerment in wearing a feminine dress that exudes a flirty and graceful essence.

Image from Wikipedia, illustrating the human brand and how RAS words

One of my favorite concepts is the Reticular Activating System (RAS), a fascinating aspect of brain science that most people may not recognize, yet everyone can relate to the feeling it evokes. The RAS plays a critical role in our ability to notice and comprehend our surroundings. Did you know that we encounter over 3,000 advertisements daily? Yet, how many do we actually remember? Our brains filter these messages for relevance. I recall moving to Hong Kong and initially being unaware of what a Tesla was. I passed by the showroom daily, registering it as just another vehicle. However, once a friend shared their excitement about electric vehicles, I suddenly began noticing Teslas everywhere. Nothing in my environment changed, EXCEPT my awareness.

"Building awareness of your fashion choices and the understanding of "why" is just as vital as the "what" you select. This may explain why you find yourself with ten of the same item in your closet, leading to the feeling of having "nothing to wear" each morning. Continuously purchasing does not resolve the underlying issue, which is why I always begin with a style chat before working with any client." -Amanda

So, the next time you dress, remember that your choices transcend mere aesthetics—they are informed by science!

By integrating these scientific concepts with a profound understanding of your personal style, we can cultivate a wardrobe that not only looks appealing but also enhances your overall well-being. This approach fosters a harmonious relationship between your clothing and your mindset.

What scientific principles influence your clothing choices? Share your insights in the comments!

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Amanda L. Wong

Amanda Leigh Style is a Hong Kong-based personal styling service that is committed to empowering its clients to achieve their unique sense of style whilst also building confidence. Having struggled with self-image for most of her youth, Amanda knows first-hand the power clothing can have. What’s more, she’s graduated from three of Australia’s renowned fashion institutions. Her extensive styling experience, passion and global portfolio enables her to sense exactly what her clients need.