Fashion For Curvy Mums: Where To Buy Plus-Size Clothes In Hong Kong

An article written for Sassy Mama February 2020.

For when you can’t find the right fit. Thankfully the fashion industry has finally realised we aren’t all the same shape and size, meaning there’s more choice for the curvier among us than ever before. This includes plus-size clothes, bump-friendly stylish attire and shoes made for all types of feet. But in Hong Kong it can be hard to find sizes in stores that are readily available across Europe, the USA and other Western countries. Lots of women in the expat community struggle with where to shop, especially if you have a tall figure, a larger cup size or have Western-sized feet. Don’t worry, you’re not alone! There is more out there than you think and you’re not limited to just shopping from overseas online stores (although there are some great options there too!). Here’s where to head to ensure that perfect fit.

Image of Sheer Store in Landmark

UNDERWEAR AND LINGERIE FOR THE FULLER FIGURES
​
​The right outfit starts with the right underwear, as it’s the base that makes everything else look great! A well-fitted bra is especially important when you have a more than an average cup size, a beautiful fuller figure or if your body is going through significant changes due to your menstrual cycle, weight loss or gain, pregnancy, breastfeeding or menopause. We say embrace the change!

Sheer, Don’t be shy when going in, Sheer may display a limited range, but ask its friendly and knowledgeable staff for help as the full range is kept in secret drawers (how very chic!). It also stocks maternity bras, support underwear, swimwear (during the summer season), sleepwear and a full range of accessories (such as nipple covers, stick-on bras and lift tape). You are sure to find the right bra for every occasion and the right accessories for any outfit.
Sheer, Shop 310, 3/F, The Landmark, Central, Hong Kong, 2388 2876, WhatsApp: 9174 6363, [email protected], www.sheer.com.hk

Her Own Words by Regina Miracle is a company where comfort meets technology in underwear. It has the best seamless underwear in Hong Kong, that will give you a smooth, breathable and comfortable feel all day. Sizing goes up to an XL. Its sports bras and athleisure wear are similarly engineered, and even include a front zip closure that makes it super easy when breastfeeding. Bras go up to a European 85D.
Her Own Words, various locations, 2762 0866, [email protected], www.howherownwords.com
​

Image: Beam Bold Skirts and Tops.

PLUS-SIZE WOMEN'S CLOTHES
​
No two women are the same and the same thing goes for the size of their clothes. To make things even more complicated, every store (and its sizing!) can be different, making the hunt for suitable clothes in Hong Kong quite difficult. Thankfully, many stores are now offering a customised service so that EVERY woman has the perfect fit! Here are some stores we suggest you try to refresh your look.
If none of these stores has exactly what you are looking for, then perhaps getting in touch with a local tailor or going on a shopping tour is a great alternative.

Beam Bold, and its Hong Kong designer Audra, have a strong sustainable approach to fashion, which is focused on size inclusion. Audra makes her beautiful designs up to a 3XL and will also custom make to any shape and size. If you are someone whose shape tends to fluctuate, Audra even goes into the detail of adding a good seam allowance to her resort collection, so there is plenty of flexibility for alterations. It’s so nice to know that your dress will always fit perfectly! Many of her dresses also make for a chic and fussless maternity outfit for the summer.
Sassy Mama tip: There’s a Beam Bold Kids collection coming soon, so expect adorable matching sets for mother and daughter!
Beam Bold, online store (see website for pop-up shops) 6177 5746, [email protected], www.beambold.com 

Rue Madame is a chic store that provides French styles for Hong Kong women. It has several styles that range in size up to an XL and XXL, which provide elegant everyday solutions.
Rue Madame, various locations, 2234 7880, [email protected], www.ruemadame.com

Marks & Spencer, Did you know that Marks & Spencer makes a range of pants in different vertical proportions (not just horizontal sizes)? Some pants are available in a “Long”, “Regular” and “Short” leg size. This means that it has a great cut of pant to work for every woman’s height. Sizes range from a 6 to a 32, with the full range also available online.
Marks & Spencer, various locations, www.marksandspencer.com/hk

Favourite Online Stores For All SizesIf you prefer to shop for an extensive variety of plus-size clothes from the comfort of your living room (or office, we won’t judge!) there are many online stores all offering free delivery to Hong Kong. A couple of our favourites are ASOS, Next Direct, Bloomingdales and Zalora.

Image from La French Cut

LADIES SHOES
​
When you have feet that are bigger than a European size 41 (UK/US size 8), it can be difficult to find a comfortable pair that give you that perfect movement and fit. Many women in Hong Kong are limited to online purchasing of shoes, which can be limiting and time-consuming. Here are some local stores that provide comfort and style worth trying out.
​
La French Cut’s shoes are known for their balance between comfort and beauty. Giving customers the ability to choose the heel height they feel most comfortable in, material, style and colour, along with the most elegant cut, it is easy to have the perfect pair of shoes made for every foot and fashion style. You can try on a limited selection at Ionic Mode, Four Seasons Spa, Verde Organic or Jules & Coco. Alternatively, get in touch directly to arrange your own fitting, or visit its website to see when and where the next pop-up event is being held.
La French Cut, [email protected], www.lafrenchcut.com

Bespoke-made shoes at Shoe Artistry will give you the perfect fit for any foot. Choose from its standard range of sandals, boots and flat shoes. Those with foot problems can even choose to have a 3D printed corrective insole made. They don’t come cheap so you need to be willing to spend $2,800 or more.
Shoe Artistry, Unit S603, Block A, 6/F PMQ, 35 Aberdeen Street, Central, Hong Kong, 2796 6018, [email protected], www.shoeartistry.com.hk

Rockport makes comfortable shoes in classic styles. Every shoe incorporates an anti-slip grip sole and the latest range also has inner gel supports for all-day comfort. A variety of widths are available (narrow, medium and wide) and sizes range from 5 to 13. This is a great shoe for the woman who is on her feet all day.
Rockport, various locations, www.rockport.hk